![]() ![]() “Launching during the pandemic, first of all, it’s probably not good for you in the interim, because you just are not able to gain all of that momentum that you normally would have gained with people going in store,” Kattan said. You’re kind of swimming with the current as opposed to swimming against the current, which is kind of what happened during the pandemic,” Kattan said. “It was a time where makeup was huge, and it was very hyped about and there was a lot going on. Jenna Greene/WWD Huda Kattan, the founder of Huda Beauty, launched her third beauty brand, Wishful, about a month. Wishful’s timing was certainly different than when Kattan introduced makeup from Huda Beauty, which hit in time for the makeup craze. March 19, 2021, 7:00am Huda Beauty founder Huda Kattan in 2017. And if there are some products that are going to be making a change in people’s lives, let’s launch it - if they’re not, let’s delay it, or get rid of it completely.’ We did that across all of our brands,” Kattan said. Some launches we completely moved out, some launches we were like, ‘you know what, it’s important right now to realize what people are going through. She wanted to have a concentrated assortment, and the launch strategy changed as the pandemic took hold. 30 Polvos fijadores y de contorno sueltos Baby Bake de Huda Beauty 27,99 MÁS COLORES Pestañas postizas clásicas Scarlett 8 de Huda Beauty 17,95 14,50 -19 Pestañas postizas atrompetadas clásicas n. Internally, as the launch approached, there were some disagreements, Kattan said - especially around the number of products that should be in the lineup. PROFILE Huda Kattan 400M 2023 America's Self-Made Women Net Worth as of 6/1/23 Photo by Courtesy Huda Kattan About Huda Kattan Miserable in her finance job, Huda Kattan quit to become a. I feel like just that honesty and transparency that we had through that journey was really helpful,” Kattan continued. They were like, ‘why does your skin look different, what happened, what did you do?’ So they were almost waiting for the skin care, for the launch of our skin care products. “Before we even launched Wishful, they were commenting on my skin. golden undertones, Pound Cake, Huda Beauty:Huda Beauty Active Ingredients:Na Type:Full Size Volume:0. Even though your product is already a best-seller, chances are you could make it even better. “We wanted to send to influencers, and do all those things we’ve learned as a company, but also reignite some of those factors that originally were strong with Huda Beauty - going out to the community, talking to them, making sure that our really hardcore followers know exactly why we’re doing this,” Kattan said. Shade:fair, light, medium, and tan skin tones. Lessons to be learned: Create hype around your products. Frankly, our retailers told us it wasn’t possible to be successful in skin care and makeup,” she said.īut Kattan persisted, adjusting the plan along the way and pulling from prior launch experiences. If this is how "legends" are treated, I cannot say I'm proud I spent so much money on their products.“Credibility was a huge hurdle. And all of this after reaching the status "legend" in their fidelity program. It was literally my favorite brand EVER, this issue could have been resolved in 5 days tops, and it was just handled so poorly instead I had to promise they'll never hear from me again (after I get my money back). Honestly, I wasn't expecting such an upsetting experience. I reached out again and they said yet again they would look into the issue and get back to me. Guess what? After the 14 days, still nothing. They told me it would happen within 48 hours but then it would take up to 14 days to see the money on my bank account. courtesy of Huda Beauty Huda Kattan, the mega beauty influencer known for. But then I saw nothing was happening and I wasn't receiving any shipping notification I asked for an update twice and the answer was always really vague like "we don't know when it will be shipped" (why is an open order such an irrelevant topic?!?!) and it was really starting to be annoying, so I reached out again at the beginning of January and chose the refund option. By Allison Collins May 20, 2021, 1:00pm Huda Kattan is among the highest-earning beauty influencers of 2022. I thought it would be fine to just receive the missing article as I was hoping, so I chose that option. I informed the customer service straight away and they asked me for pictures of the package and of the delivery note (the missing article wasn't even there) and they agreed that I could even still receive the item or I could get a refund. I placed an order for black Friday '21 and when I received it around December 8th I noticed that one item was missing.
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