‘You think Mozilla will be better off when Google transfers their slave company to Microsoft? I don’t think so. Now You: which search engine do you favor currently? With Microsoft bidding as well, both could end up with a better deal. Google wants its Search engine to remain the default search engine in Firefox and also on Apple devices and products. Mozilla and Apple are in a good negotiation position this year. The much larger deal, Google is paying Apple billions, would give Bing a significant push and Google a worrying defeat. The Information notes that Microsoft could also bid against Google to make Bing the default search engine in Apple's ecosystem. While a percentage of Firefox users might switch back to Google or another search engine, most might continue using the search engine that is the default in the browser. Microsoft could get more eyes on its Bing search engine. Most deals, at least those in the past, have agreed to make the new search engine the default for new users only or for users who have not changed the search engine.Īdvertising revenue from Bing appears to be lower than that of Google Search, and Microsoft might have to add some spices to the deal to convince Mozilla to make Bing the default. Switching default search engines is a complicated task. Specifics are unknown at this point, but the move could give Bing a push and chip away a few points from Google Search's dominating lead. Now, with Bing on an all-time high thanks to Bing Chat and other advances, Microsoft is apparently considering getting a bigger piece of the search pie.Ī report by The Information suggests that Microsoft plans to bid to make Bing the default search engine of the Firefox web browser. Before the rise of AI powered search, it looked as if Google Search would remain the default search engine in Firefox and Apple's ecosystem. Mozilla earns hundreds of millions from its search deal with Google while Apple is raking in billions from its deal with Google.īoth deals run out later in 2023. In exchange for that prime spot in the browser, search engines pay browser developers a fee. Browser developers like Mozilla partner with search engines. All web browsers come with a default search engine that is used when users run searches.
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